Samantha Tams – Visionary Leader in Latin American Fashion & Business Strategy

With a background in diplomacy and a sharp business acumen, Samantha Tams forged her path in the fashion industry as a buyer for Saks Fifth Avenue Mexico City, where she spent seven years shaping the country’s luxury market. Her strategic vision not only introduced global luxury brands to Mexico but also elevated local talent onto an international stage.

Proudly Mexican but a global citizen at heart, Samantha has worked across multiple international markets, gaining invaluable expertise as a fashion consultant and strategist for both emerging and established brands. Her market insights and ability to anticipate industry shifts have made her one of the most influential voices in Latin American fashion, with designers and regional talent looking to her as a trusted authority before expanding onto the global stage.

As co-founder of LAFS, Samantha has been instrumental in the platform’s expansion, leveraging her expertise in commercial negotiations and strategic partnerships to position LAFS as the leading force in Latin American fashion. Her ability to drive business operations, forge high-impact collaborations, and secure alliances has fueled the platform’s continued growth and influence.

A visionary leader and industry disruptor, Samantha remains at the forefront of shaping the future of Latin American fashion.